Brand · Studio

Farley Creative Demo Studio

Your studio's own brand. Voice, palette, and brand book here drive every AI-drafted listing, message, and post.

Identity

Studio nameHow your studio is referred to publicly.Short bioA sentence or two about the studio. Used by AI when drafting copy.

Palette

Leave any slot empty if you don't want to use it. Used downstream when generating brand-matched visuals + copy.

PrimaryThe dominant brand color.

SecondarySupporting tone — used for backgrounds, accents away from CTAs.

AccentHighlights and call-outs. Pops against primary.

Voice

Voice notesHow the studio sounds (described). Adjectives, phrases, energy. Quick.Writing samplesPaste 3-5 actual examples of how the studio sounds — a past listing, customer reply, Instagram caption. Claude pattern-matches against these (much stronger signal than descriptive voice notes). Separate samples with --- on their own line.Audience personaWho the studio is writing to. The clearer this is, the better Claude tunes its voice + references.Differentiators / positioningWhat makes this studio different from a hundred others in the same category. What you lead with.Always-say phrasesWords/phrases Claude should prefer when they fit. Comma-separated.Never-say phrasesWords/phrases Claude must never use. Comma-separated. The hard guardrails.Brand book notesLong-form brand-book content. Auto-extracted from PDF upload if you attach one (file upload coming separately). AI reads this in addition to the fields above.

Links

Etsy shop URLWebsite URLInstagramPinterest

Brand book — PDF upload

Upload a brand book PDF (any size, any format). The text gets extracted and added to the Brand book notes field above, and the PDF itself lands in Assets linked to this kit. Claude reads the notes when drafting in this voice.